搜索引擎优化（SEO）已经成为企业网站提升在线曝光度和流量的重要手段。杭州作为我国互联网产业的集聚地，吸引了大量企业和创业者入驻。因此，对于杭州新站来说，掌握SEO策略，特别是关键词布局与优化，显得尤为重要。本文将从以下几个方面对杭州新站的SEO策略进行解析。

一、关键词研究

1. 确定关键词

关键词是SEO的核心，对于杭州新站来说，首先要确定合适的关键词。可以通过以下方法：

杭州新站SEO步骤关键词布局与优化之路

（1）了解目标用户需求：通过市场调研、竞品分析等手段，了解目标用户的需求和痛点，从而确定关键词。

（2）分析竞品关键词：研究同行业竞争对手的关键词，找出其中的热点和痛点，为自己的网站优化提供参考。

（3）结合自身优势：挖掘自身产品或服务的独特优势，将其转化为关键词。

2. 关键词密度

关键词密度是指关键词在网页中的占比。一般来说，关键词密度控制在2%-8%为宜。过高或过低都会影响搜索引擎对网站的判断。

3. 关键词布局

关键词布局主要分为以下几种：

（1）标题：标题中包含关键词，有利于提高网页的排名。

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